WhitePaper
WhatsApp: The perfect customer service channel for banking & insurance industries
Today, customers no longer only use this channel to communicate with friends and family, but expect products and services to integrate seamlessly into their daily lives, via WhatsApp.
WhatsApp is the dominant messenger service in most EMEA countries, as well as India, Russia, Canada, Mexico and South America. It is the most used messaging app worldwide, with 1.5 billion users. That’s 200 million more than Facebook and 500 more than WeChat.
Simplifying the customer journey should be one of the top priorities when designing a digital strategy. Banking and insurance industries can take advantage of WhatsApp’s wide accessibility, expansive network, and end-to-end encryption. It is suitable for both industries but they use it in a different way.
Download the exclusive WhitePaper on how Banking & Insurance Industries can use WhatsApp to provide a seamless customer experience for their customers.
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