Firdaus Shariff, VP – Global Marketing, Demand Programs & Engagement at SAP shares her expertise about Adapting Digital Marketing Trends.
Today, consumers engage with brands through channels that did not exist a few years ago or at least were not relevant from a business perspective. Social media channels such as Facebook, Instagram, Twitter and the like have now become normal channels for commercial engagement. Digitization is enabling new and disruptive business models, and digitally enabled products and services are becoming the norm.
About 55% of global brands are using digital technology to create new products and services where they incorporate digital features that consequently create new demands in the market.
For marketers, this means that they need to be extremely agile in managing the very needs of customers. Some key marketing trends are:
- Video Marketing
- Social Marketing
- Marketing Talent
- Messaging
Traditional marketers need to unlearn a few things from the past and learn new digital strategies to keep up with the millennials.