Omnichannel
Providing a seamless and integrated customer experience across multiple channels and platforms, such as online, offline, mobile, and social media.
ABM (Account-Based Marketing)
A strategic approach to marketing that targets specific high-value accounts, treating them as individual markets rather than a broader audience.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics such as demographics, behaviour, or preferences.
Sentiment Analysis
The use of natural language processing and machine learning to analyse and determine the sentiment expressed in customer reviews, social media comments, and other textual data.
Augmented Reality (AR) in Marketing
The integration of computer-generated content, such as images or information, into the real-world environment to enhance the customer experience.
DMP (Data Management Platform)
A centralised platform that collects, organises, and activates data from various sources to support targeted advertising and marketing efforts.
API (Application Programming Interface)
A set of rules and tools that allows different software applications to communicate and share data with each other.
Neuromarketing
The study of how the brain responds to marketing stimuli, using neuroscience and psychological principles to understand consumer behaviour.
Augmented Analytics
The use of artificial intelligence and machine learning algorithms to automate data preparation, analysis, and visualisation, providing more accessible and actionable insights.
GDPR (General Data Protection Regulation)
A European Union regulation that governs the collection, processing, and storage of personal data, with a focus on protecting individual privacy.
Customer Data Platform (CDP)
A unified platform that collects, organises, and activates customer data from various sources, providing a comprehensive view of individual customers.
Programmatic Advertising
The automated buying and selling of digital advertising space in real-time using algorithms and data to target specific audiences.
Voice Search Optimization
The process of optimising online content to be more accessible and relevant for voice-activated search queries from devices like smart speakers or voice assistants.
Cross-Sell and Upsell
Cross-selling involves selling additional products or services to an existing customer, while upselling involves encouraging customers to purchase a higher-priced or upgraded version.
Social Commerce
Integrating e-commerce functionalities directly into social media platforms, allowing users to discover, browse, and purchase products or services without leaving the app or website.
Dark Social
Refers to social sharing that occurs outside of traditional social media platforms, making it difficult to track and attribute to specific sources, such as private messaging apps or email.
Attribution Modelling
A method used to determine the most effective marketing channels or touchpoints that contribute to conversions or sales, assigning credit based on various models such as first-click, last-click, or multi-touch attribution.
Agile Marketing
An iterative approach to marketing that emphasises flexibility, adaptability, and responsiveness to changing market conditions or customer needs, often borrowing principles from agile software development methodologies.
Marketing Mix Modeling (MMM)
A statistical analysis technique used to measure and optimize the effectiveness of various marketing activities and channels by quantifying their impact on sales or other key performance indicators.
Conversion Rate Optimization (CRO)
The systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter, through testing and analysis.
Cohort Analysis
A method of analysing data by grouping users who share common characteristics or experiences over a specific period, allowing marketers to understand trends, behaviours, and patterns within different segments.
Marketing Attribution Modelling
A sophisticated approach to assigning value to each marketing touchpoint along the customer journey, considering factors like sequence, frequency, and impact to accurately measure ROI and inform future strategies.
Bayesian Inference
A statistical method for updating beliefs or probabilities based on new evidence or data, commonly used in marketing to refine targeting, forecasting, and decision making processes.
Econometric Modeling
An analytical technique that applies economic principles and statistical methods to quantify the relationship between marketing inputs (such as advertising spend) and outputs (such as sales or revenue) to optimise resource allocation.
Churn Prediction
Using machine learning algorithms and predictive analytics to forecast the likelihood of customers discontinuing their relationship with a brand or service, enabling proactive retention strategies to reduce attrition.
Market Basket Analysis
A data mining technique that identifies relationships between products frequently purchased together, uncovering patterns and correlations to improve cross-selling, bundling, and merchandising strategies.
BACK TO TOP