Agenda

Terminology

10:30

Registration and Networking

30 mins

11:00

Opening Speech

Nayab Rafiq
Founder & CEO
Pinnacle Middle East (CET conference)

11:10

AI-Driven CX Excellence: Unleashing Unified Experiences

Vaishnav Bansal
Divisional Vice President
Sprinklr

10 mins

11:20

Panel 1

TOPICS

• Retention
• Content Marketing
• Global Marketing Strategies
• Impact of Generative AI in Marketing
• Navigation a Career in a World Transformed by AI

Rob Thomas
Director of Growth – MEA
WebEngage

George Yaryura
Senior VP of marketing and corporate investment Banking
Mashreq

Yorgos Kleivokiotis
CMO & Client Experience Officer
Blueground

30 mins

11:50

Marketing transformation in the age of AI

Jesper Broberg
VP of Growth Markets
Optimizely

10 mins

12:00

Panel 2

TOPIC

• Women in Leadership

Suzanne Ghazlan-leow
Country Marketing Manager
Google Cloud

Sarah Hewerdine
Head of Marketing
Stake

Nashwa Tantawy
Founder & Psychologist
Nafsology Psychology Center

30 mins

12:30

Unifying Experiences: Different Approach

Pavitar Singh
Co-Founder & CEO
Unify Apps

10 mins

12:40

Panel 3

TOPICS

• Al Powered Personalisation
• Competing and Leading in the Customer Engagement Applications Space
• Psychographics Over Demographics: The New Age of Targeting
• Neuro-Marketing: The Final Frontier
• Machine Learning in Customer Segmentation and Retention

Suliman Gaouda
Regional VP
Sitecore

Nikola Cabarkapa
CEO
Instashop

Karim Ali
Head, Wealth & Retail Bank Marketing, Middle East and Africa
Standard Chartered Bank

30 mins

13:10

Lunch

80 mins

14:30

Crafting the new world of Infinite Possibilities with AI First composable Digital Commerce & Marketing

Manish Prajapati
Industry Principal, Digital Experience
Infosys

10 mins

14:40

Panel 4

TOPICS

• Web3
• The Rise of Visual and Video Content
• From Social Platforms to Social Ecosystems
• Content Marketing
• Elevating the customer experience

Zaher Hazim
Business Lead for Technology and Engineering – Middle East
Digitas

Aaryan Kapur
Group Head of Digital Marketing
Medcare Hospitals & Medical Centres

Hussein Dajani
Ex CMO and Partner
Deloitte Digital

Natalia Jaramillo
Luxury Consultant and Luxury Experience Designer and Trainer
Natalia Jaramillo Ultra Luxury Consulting

30 mins

15:10

AI use cases in marketing you can deploy today!

Faisal Dean
CEO, MENA
Assembly Global

10 mins

15:20

Panel 5

TOPICS

• How brand insights lead to service transformation
• The Future of Retail
• Building a Customer-Centric Culture
• The Art of Service Recovery
• Customer Journey Mapping: Beyond the Basics
• Emotional Intelligence in Leadership

Vishal Krishnamurthy
Senior Solutions Advisory Manager
Sprinklr

Saad Samadi
Head of Marketing Operations Financial Services, Real Estate, F&B and Group Brand
Gargash Group

Mohannad Baig
Associate Director of Social Media Community Management
Careem

Anuvrat Gaurav
Regional Country Director
Sell Any Car

Marvin Alballi
Author / Head of Division F&B
Hospitality

30 mins

15:50

Engaging New Realities: Transforming Customer Experiences with AR and VR

Imtiyaz Mohamed
Principal Consultant
Realm Digital

10 mins

16:00

Panel 6

TOPICS

• Media experiences and Activation
• Consumer Psychology and Behavioral Insights
• Customer Loyalty and Retention Strategies
• Offline and online customer journey
• Design First Approach before any Code is written

Ryan Garner
Chief Activation Officer
Assembly Global

Tolga Goksin
Creative Director
Tiron Graphics

Milica Smudja
Director of Marketing & Communications
Al Barakah Holding

Sherif Amin
Senior UX Researcher
Alpheya

30 mins

16:30

Networking / End

50 mins

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