Middle East and Africa's Leading Digital Marketing
and CX Conference

2025

Dubai, UAE | April
Riyadh, KSA | May
Johannesburg, South-Africa | August

Middle East and Africa's Leading Digital Marketing and CX Conference

2025
Dubai, UAE | April
Riyadh, KSA | May
Johannesburg, South-Africa | August

The CET World Series events have been running for over a decade across the Middle East and South Africa, uniting leaders in CX and Marketing. With a world being redefined by technological and digital innovation, CET is guiding businesses to the future, helping them connect the dots and find the solutions that will keep their organizations relevant with regards to how they engage their customers. 

Across 6 countries and spanning 3 continents, CET brings together marketing, digital, CX, IT and business heads to hear captivating presentations, engaging workshops and powerful networking sessions. This event is an investment into your business and your future career.

 

“There are too many products and providers to compete on price alone. CX is the new chapter... the battleground for industry top spots will be won or lost here”

KEY THEMES

Covering everything from digital transformation, to omnichannel engagement and more, captivating presentations will provide actionable takeaways to enhance customer experience.

Digital
Transformation

Customer Experience
& User Experience

eCommerce/
mCommerce

Customer Analytics
& Loyalty

Web Development
& Mobile App

CRM

Digital & Social Media Marketing

ePayments

Omnichannel
Marketing

Artificial
Intelligence

Chatbots/
IoT/VR

Contact
Centers

DESIGNED FOR

CEOs/CIOs/
CMOs

Marketing Heads

Heads of
IT & Customer

CX & Digital Heads

Retail Groups & Brands | FMCGs | Government | Online eCommerce | Telecoms | Banks and Financial Institutions | Hospitality | F&B | Tourism| Travel | Automotive | Health Care | Education | Travel and Transportation

PREVIOUS SPEAKERS

Learn from some of the regions leading experts

Google

Suzanne Ghazlan-leow

Country Marketing Manager

SAP

Sammar Ahmad Khalid Farooqi

VP of Strategy, Cloud Innovation & Business Development

Microsoft

Jamie Galviz

Vicepresident Enterprise Latinamerica

IBM

Heba Sayed

Marketing Leader

Mashreq Bank

George Claude Yaryura

CMO

Du

Dr Jassim Al Awadhi

Senior Director - Digital Transformation

InstaShop

Nikola Cabarkapa

CEO

Careem

Mohannad Baig

Associate Director of Social Media Community Management

SAP

Nadine Abou Khalil

Customer Experience MENA

Sprinklr

Vaishnav Bansal

Regional Vice President

WebEngage

Hetarth Ashokkumar Patel

Managing Director & VP Mena

Gargash Group

Saad Issam El Samadi

Head of Marketing Operations Financial Services, Real Estate, F&B and Group Brand

Gulf News

Jonathan Richards

Group Digital Strategy Director

Hospitality

Marvin Alballi

Author / Head of Division F&B

Realm Digital

Imtiyaz Mohamed

Head of Business Consulting

Realm Digital

Simon Bestbier

CEO

Standard Chartered Bank

Karim Ali

Head of Digital Marketing, Africa, Middle East Region & Pakistan

SellAnyCar.com

Anuvrat Gaurav

Regional Director

Dubai Department Economy & Tourism

Natalia Jaramillo

Lecturer

Unify Apps

Pavitar Singh

Co-Founder & CEO

Blueground

Yorgos Kleivokiotis

Chief Marketing & Client Experience Officer

AD Ports Group

Ali Alkhazali

Senior CX manager

Masdar City

Nermeen Negm

Head of Marketing & Communications

Dell Technologies

Hani Khalaf

CTO

Sitecore

Suliman Gaouda

Regional VP

DC Aviation Al-Futtaim

Nadia Gharaybeh

Marketing Manger

Nafsology Psychology Center

Nashwa Tantawy

Founder, Managing Director & Psychologist

Schneider Electric

Vibha Thusu

Head of Marketing & Communications

Tiktok

Nilay Gülseda Perini

Client Solutions Manager

Infosys

Manish Prajapati

Industry Principal, Digital Experience

Nafsology Psychology Center

Nashwa Tantawy

Founder, Managing Director & Psychologist

Schneider Electric

Vibha Thusu

Head of Marketing & Communications

Pixis

Neel Pandya

CEO

DAMAC Properties

Ram Jalan

Director Digital Transformation, Customer Journey Evolution, AI Innovations

Stake

Sarah Elizabeth Hewerdine

Head of Marketing

Tarabut Gateway

Sherif Amin

Senior UX Researcher

Optimizely

Jesper Kroer Broberg

VP of Growth Markets

Al Barakah Holding

Milica Smudja

Director of Marketing & Communications

Assembly Global

Faisal Ahmed Dean

CEO, MENA

CXKSA

Abdulaziz Alshamsan

Chief Executive Officer

De Beers Group

Cela Lukhele

Senior Manager (Principal) Digital Data Transformation, Group Exploration

Coca-Cola

Silke Bucker

Global Senior Director Coca-Cola Brand Strategy

LSEG (London Stock Exchange Group)

Nicola Catlin (Wylie)

Global Marketing Director, Workflows

Wafy

Saleh Lzeik

Head, Marcom Consulting

MonshaatSA

Saud (Abdulaziz) Alhussain

eCommerce Admin SS | Planning & Development

nothing

Odette Van Wyk

Commerce Marketing Specialist

Nejree

Arham Khan

Head of Growth

Wafy

Saleh Lzeik

Head, Marcom Consulting

Concar

Dr.Asaad Abu Zahra

Co-Founder

Confidential

EMAD AL FAYEZ

Director of Shared Services

Optimizely

Murad Imad Daniyel

Regional Director

Modern Electronics

Mostafa Khalifa

Head of Business

Memac Ogilvy

Hazem El Zayat

Chief Experience Officer

FP7 McCann

Mohammed Bahmishan

CEO & CCO

ToYou

Mustapha Zaatari

CBO | Chief Brand Officer

Seeff Properties

Ted Frazer

Head of Marketing

Medcare Hospitals & Medical Centres

Aaryan Kapur

Group Head of Digital Marketing

Zayed University

James Piecowye

Professor

Saudi Reasearch & Media Group

Katie Purcer Golding

CMO

Deloitte Digital

Hussein Dajani

CMO

Pragmattica Digital Consulting

Amanda Bester

Founder & MD

Rogerwilco

Charlie Stewart

Co-Founder & CEO

Hello Digital Media

Elizabeth Lee Ming

Fractional CMO / Marketing Consultant & Award-Winning Growth Marketer

Dentsu Creative

Emma Odendaal

Content Strategy Director

Rubicon

Kelly Scott

Group Head of Marketing & Communications

Peach Payments

Joshua Shimkin

Head of SME Growth & Marketing

Acmetek Global Solutions (USA)

Judy Gounden

Chief Marketing Officer

Innovation City of Cape Town

Sandra Buckingham

Head of Media & Marketing

Micampsbay Real Estate

Hassen Kajee

CEO

Platypus Digital

Stanley Edwards

Owner

Lucky Fox Digital Strategy

Sam Wilson-Späth

Digital Marketing Consultant

Vodacom

Alastair Adriaanse

Executive Head: Commercial Operations | Formerly Executive Head: RPA and Chatbot

Virgin Active

Ros Netto

Global Head of Loyalty

Kantar South Africa

Mark Molenaar

Director of Customer Experience

Accenture

Tebogo Legodi

Associate Director: Insurance and Asset Management Lead for Africa

Tiron Graphics

Tolga Goksin

Creative Director

Sprinklr

Vishal Krishnamurphy

Senior Manager - Solutions Advisory

Assembly Global

Ryan John Garner

Chief Activation Officer

Assembly Global

Kinloch Hamish Ramsay Magowan

Head of Marketing

PREVIOUS SPONSORS

LIMITED SEATS, REGISTER NOW!

*Please note that Pinnacle Middle East holds the right to reject registrations that do not meet the criteria for this event.

VIDEO TESTIMONIALS

Twitter

Google

SAP

IBM

Microsoft

Gulf News

BLOG POSTS

Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.

Financial Metrics to Measure ROI on CX Initiatives

Financial Metrics to Measure ROI on CX Initiatives  By By Fred Beunink – Digital Customer Engagement Lead at MSD We are aware that technology is changing the way customers interact with brands, services or a company in general. As customers become more comfortable with using technology, their expectations increase, and they become

Read More »

3 Key Foundations for Optimising Customer Engagement

3 Key Foundations for Optimising Customer Engagement   By Mirriam Mathebula – Senior Segment Manager Youth Product Owner : Unlocked.me at Nedbank   More and more customers expect companies to exceed their expectations and predict their next need. This can only be possible if companies know enough about their customers. How is

Read More »

Adapting Digital Marketing Trends

Firdaus Shariff, VP – Global Marketing, Demand Programs & Engagement at SAP shares her expertise about Adapting Digital Marketing Trends. Today, consumers engage with brands through channels that did not exist a few years ago or at least were not relevant from a business perspective. Social media channels such as

Read More »

Pinnacle Middle East are B2B marketing specialists driving engagement through online and knowledge based platforms for clients within their conferences and activations. Pinnacle provides the marketing platforms for knowledge exchange and partnerships that helps shape the future of business.

Email: kirsten.d@pinnaclemiddleeast.com

CET LOCATIONS

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EGYPT

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KUWAIT

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DUBAI

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SOUTH AFRICA

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SAUDI ARABIA

Personalization
is the Key to
Customer Engagement

Learn how companies can use Contextual messages to deliver a personalized customer experience. 

Watch a short trailer of the speech by Jesper Broberg, VP of Business Development from Sitecore.

Get In touch

Leave us a message

Building: A4, Office No: 121, Dubai Digital Park, Silicon Oasis, Dubai, UAE

+971 4 241 6054