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The Best Research Paper: A Comprehensive Guide In academia, research papers are crucial because they provide scholars an opportunity to demonstrate their knowledge and expertise. Writing a brilliant research paper takes careful planning and thorough research. In this article, we will guide you through the process of creating the best research paper, covering essential aspects...

Firdaus Shariff, VP – Global Marketing, Demand Programs & Engagement at SAP shares her expertise about Adapting Digital Marketing Trends. Today, consumers engage with brands through channels that did not exist a few years ago or at least were not relevant from a business perspective. Social media channels such as Facebook, Instagram, Twitter and the...

Akshay Lamba, CIO at Deloitte talking about the Essentials for the Next Generation Customer Engagement. What are the next steps toward the evolution of technology system to support the entire customer journey: Know your customer Knowing your customer goes way beyond collecting data, it also involves profiling, correlation and relevant empathetic response. Engage your customer...

Christian Bennich, Sales Lead Engineer at Sitecore talks about From Product to Purpose; From Utility to Usefulness. Companies that don’t have purpose ultimately fail. Some brands with prime consideration on product and price and not on purpose are no longer in the market. If a brand wants to be in the Inner Circle, that brands...

Safdar Zaman, Head of IT Strategy and Governance at Nakheel Varun Malhorta, Director – Process Improvement & Centre of Excellence at Gulf Marketing Group Albert Dias, CTO & Co-founder of Musafir Noman Rasheed, CIO at Noor Bank Moderated by Bexta Tierney, the session dealt on the topic about Customers Facing IT Innovations. Need and innovation...

Niousha Ehsan, CEO of LINKVIVA speaks about Winning Hearts & Minds in the B2B Customer Experience Design. More than winning, brands and service providers are encouraged to consider the paradigm of serving the hearts and minds of their customers by focusing mainly not on ROI but on ROE (Return On Experience). Considering the buying process...

Erwin Bamps, CEO at Gulf Craft Rajesh Sharma, Global Director of Marketing, Oil & Gas Digital Solutions at Schneider Electric Hamza Swaid, Strategy Consultant at Verint With Alexandra Deeva, Strategic Development Specialist at ALS Logistics Solutions as moderator, the panel session talked about Driving Customer Engagement Across Different Channels. It is important to map out...

  Dave Evans, VP for Social Strategy at Lithium shares his expertise about Creating Loyal Customers and Brand Advocates Through Social Media. Purchase is an intermediate objective. Advocacy and loyalty are the end goals – social media interaction plays a pivotal role in this end goal. Millennials prefer mobile and social with the expectation for...

Jaime Galviz, Marketing & Operations Director at Microsoft Middle East & Africa talks about Marketing Transformation. In a data driven world, all the advantages in businesses are based on information, how these information are interpreted and the actions taken based on the interpretation with the help of technology. For Microsoft, their mission is to empower...

Rasool Hujair, CEO of Majid Al Futtaim Finance, the financial arm of Majid Al Futtaim, speaks about Addressing Customer Engagement in Financial Service Industry highlighting the importance of knowing your customers by optimizing data with the help of AI. With the use of data and predictive analytics, businesses can transform customer experience leading to better...