March 28, 2018
13th CET - RIYADH, SAUDI ARABIA
Riyadh, Saudi Arabia
Days
Hours
Minutes
Seconds
About CET Saudi Arabia
This year the most successful real life case studies will be presented by the visionaries that were responsible for them. CET Saudi Arabia will also be looking into the future, at the most cutting edge innovations and upcoming trends that will shape the future of the business customer relationship through the use of technology.
Forum

Covering everything from digital transformation, to omnichannel engagement and more, captivating presentations will provide actionable takeaways to enhance customer experience.

Networking

Meet digital, marketing, branding and heads of IT from more than 300 leading organisations of the region as emerging trends are predicted, best practices are explained and some of the biggest case studies are shared.

Industry News

Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.

Masterclasses

Exclusive topic-focused half day event series for high level industry expert groups.

Customer demands are constantly evolving and will not slow down. To combat this, organisations have been managing digital transformation, seamless omnichannel experiences and embedding the Voice of the Customer into their operations. However, with technology breeding disruptive competitors and greater consumer standards, it is increasingly difficult to maintain pace with customers. This is all making operators connect with customers in new ways on new channels with new products.

13
The Edition
300
Organisations
20
Thought Leaders
15
Sessions
CET Speakers
Learn about the speakers of the CET Conference
Adel Baraja, Director – Marketing and Public Relations at Volkswagen Group Saudi Arabia. Adel Baraja has leveraged 17 years of consumer, product, brand and B2B marketing experience as a founder of multiple startups such as Scorch Hosting, GreenBox and Vitamin Office into his global marketing experience. Besides brand building, making advertising more effective and digitalization...
Ahmed Aly Shaban, Senior Consultant at Prime Minister’s Office – UAE. Ahmed Aly is a Senior Consultant in Prime Minister’s Office of UAE. Ahmed currently is PhD candidate in IBS-UTM (International Business School – Universiti Teknologi Malaysia) and holds MBA degree from the University of Atlanta in USA and Bachelor’s Degree in Communications Engineering from...
Fahad (A.) Al Otaibi, Head Of Customer Experience at Arabian Centres. Considered one of the top 10 Saudis experts in Mall Business- honored & Elected as the President of Shopping Malls Council in Riyadh Chamber Of Commerce 2017. Senior member & Councilor in Saudi Arabia tourism high council – Riyadh. Member in Meddle east council...
Hany Mokhtar, GM of Customer Experience at Mobily. Hany Mokhtar is a renowned business executive, a world class Speaker, and a thought Leadership with extensive business expertise of 19+ years in areas of Marketing, Customer Experience and Digital Transformation. Hany Mokhtar AKA the Customer Experience master and the CX king carries strong leadership and management capabilities...
Markus Golder, CEO at Jawwy. Markus Golder is the CEO of Jawwy from STC. Jawwy was launched by Saudi Telecom Company (STC) to target young, digitally savvy customers in the KSA with a fresh mobile service experience, which is digital-first, works off an app, and which allows customers to personalise, monitor and manage their plan...
Mazen Aldawood H.E, Ministerís Advisor & The Acting CEO at The Small & Medium Enterprises Authority. A highly experienced Executive who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Strong technical and business qualifications with an...
Mohamed Fahmi, Digital Marketing Manager at SAMACO Automotive. Mohamed Fahmi is a BA graduate from Cairo University and the American University of Cairo. He started working in the digital field 17 years back and is considered among the pioneers of the digital industry in the MENA region. Throughout his career, Mohamed held several senior regional...
Mohammad Waseem Bhatti, Director of Organizational Development at Shamayel United Development Company. Mohammad Waseem is a Canadian National based in Saudi Arabia managing organizational design and development while also running the Administration, HR AND IT departments of a Real Estate Development company with multibillion dollar projects. His work also encompasses advising on the Schools and...
Saleh Al Qadri, CIO at Masdar BM. Saleh Alqadri serves as Chief Information Officer at Masdar group. At Masdar, He partnered with Company Executives to develop an overall IT strategy, vision, & roadmap which leverage innovative technologies to meet the long term business goals. Strategy included a new eBusiness sales channel, a business transformation effort...
Saed Basseet, Head of Innovation & Digital at Arabian Centers (ACCL), Riyadh, Saudi Arabia. Saed Basseet is the Head of Innovation and Digital Transformation at the Arabian Centers (ACCL), Riyadh, Saudi Arabia. He received his Bachelor Degree from the Applied Science University ASU, Amman, Jordan in Computer Information Systems. And received his Master Degree from Southampton...
Steve Bell, VP Solutions Consulting EMEA at Verint Systems. Steve Bell is Vice President of Solutions Consulting EMEA for Verint Systems. Steve has overall responsibility for Verint’s Solutions Consulting Team, promoting their Workforce Optimisation, Customer Analytics and Engagement Management solutions across the EMEA region. This group advises customers how Verint solutions can help their organisations enrich...
Jesper Broberg, VP Business Development at Sitecore. Jesper Broberg is the VP Business Development for Sitecore, based in Dubai. In the past Jesper has been working with growing the Asian markets, expanding Sitecore’s footprint. Prior to joining Sitecore in 2010, Jesper spent 10 years in consulting and business development, working with clients across Europe and Asia....
Mohamed Salheen, Executive General Manager Business Marketing at Mobily. Highly innovative & strategist leader with more than 20 years of experience in the fields of marketing, sales, customer experience and digital across different industries with special focus on telecom, IOT and ICT. Mohamed Possesses an invaluable combination of commercial and technical knowledge & experience, and Owns...
Michał Tabakowski, Business Development Director Europe, Middle East and Africa at SAP Hybris. Michał Tabakowski has worked in the application software area of the IT industry for 19 years and specialized in CRM (Customer Relationship Management) solutions for the last 16 years. During that time Michał has cooperated with multiple different companies representing different industries and...
Dr.Mohammad Rishad Faridi, Assistant Professor at Prince Sattam Bin Abdulaziz University. Highly innovative & strategist leader with more than 20 years of experience in the fields of marketing, sales, customer experience and digital across different industries with special focus on telecom, IOT and ICT. Mohamed Possesses an invaluable combination of commercial and technical knowledge & experience,...
Ulugbek Yuldashev, CEO at AWOK.com. Kyrgyz entrepreneur Ulugbek Yuldashev is the founder and chief executive officer of AWOK.com, which is, one of the leading online retail platforms in the UAE. He founded the online store in 2013, which commenced operations, by selling electronics and gadgets. The company has grown rapidly since its inception, offers over 50,000...
CET Program
Learn about the sessions of the CET Conference
CET Middle East tackles all the experts relaying brand strategies and actionable tactics that include: eCommerce, Social/Digital & Mobile Marketing, CRM, Cloud Solutions, Marketing Automation, Virtual Reality & Customer Experience Solutions.                                           
Designed For
A delegate audience exclusively for

CEOs, COOs, CFOs, CIOs

General Managers, Managing Directors

Marketing Directors / Marketing Managers / Brand Managers

IT Directors / IT Managers

Chief Sales Officer, Sales Directors

Heads of Digital

Heads of Customer Insights, Customer Analytics

Eligible attendees for the complimentary conference pass from the following:

Government

Retail Groups & Brands, FMCGs

Online eCommerce

Banks and Financial Institutions

Telecoms

Hospitality, F&B, Tourism, Travel

Automotive

Health Care

Education

Travel and Transportation – Airline, Shipping and Road Transport

Gallery
See the images of previous events
Testimonials
See the testimonials from previous events
Video Testimonials
See the video testimonials from previous events

Sponsor – SAP

Sponsor – Verint

Sponsor – Indivirtual

Sponsor – Clarabridge

Sponsor – Sitecore

Sponsor – ViaFone

Sponsor – Microsoft

Sponsor – Emarsys

Sponsor – SAP Hybris

Sponsor – AXS Tecom Group

Sponsor – Entersoft

Landmark

Prime Minister’s Office UAE

Ministry of Finance

Gulf News

Johnson & Johnson

UAE Exchange

Emirates Airlines

Al Tayer Group

Western Union

Dubai Duty Free

Zomato

Ajman Bank

Unilever

Emirates NBD

Uber ME

Etihad

Malls Association

Nakheel

Juma Al Majid

Visa

AW Rostamani

Carrefour

Dnata

Govt Communication

Marriott

Latest Posts & Blog
Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.

       

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