Erwin Bamps, CEO at Gulf Craft
Rajesh Sharma, Global Director of Marketing, Oil & Gas Digital Solutions at Schneider Electric
Hamza Swaid, Strategy Consultant at Verint
With Alexandra Deeva, Strategic Development Specialist at ALS Logistics Solutions as moderator, the panel session talked about Driving Customer Engagement Across Different Channels.
It is important to map out the different channels consumers use in knowing more about a companies’ products and services and make sure that the information provided in these different channels are relevant and the same. This will help in establishing consistency and a unified experience to reinforce professionalism.
According to Hamza Swaid, a study conducted earlier this year found out that the Middle East has 7% higher growth rate in terms of Digital Transformation compared to UK and US. This means that expectations of consumers are increasing and companies and brands need to keep up.
