Middle East and Africa's Leading Digital Marketing
and CX Conference
2025
Dubai, UAE | May
Johannesburg, South-Africa | August
Riyadh, KSA | September
Middle East and Africa's Leading Digital Marketing and CX Conference
Dubai, UAE | May
Johannesburg, South-Africa | August
Riyadh, KSA | September
The CET World Series events have been running for over a decade across the Middle East and South Africa, uniting leaders in CX and Marketing. With a world being redefined by technological and digital innovation, CET is guiding businesses to the future, helping them connect the dots and find the solutions that will keep their organizations relevant with regards to how they engage their customers.
Across 6 countries and spanning 3 continents, CET brings together marketing, digital, CX, IT and business heads to hear captivating presentations, engaging workshops and powerful networking sessions. This event is an investment into your business and your future career.
“There are too many products and providers to compete on price alone. CX is the new chapter... the battleground for industry top spots will be won or lost here”
KEY THEMES
Covering everything from digital transformation, to omnichannel engagement and more, captivating presentations will provide actionable takeaways to enhance customer experience.
Digital
Transformation
Customer Experience
& User Experience
eCommerce/
mCommerce
Customer Analytics
& Loyalty
Web Development
& Mobile App
CRM
Digital & Social Media Marketing
ePayments
Omnichannel
Marketing
Artificial
Intelligence
Chatbots/
IoT/VR
Contact
Centers
DESIGNED FOR
CEOs/CIOs/
CMOs
Marketing Heads
Heads of
IT & Customer
CX & Digital Heads
Retail Groups & Brands | FMCGs | Government | Online eCommerce | Telecoms | Banks and Financial Institutions | Hospitality | F&B | Tourism| Travel | Automotive | Health Care | Education | Travel and Transportation
PREVIOUS SPEAKERS
Learn from some of the regions leading experts
Suzanne Ghazlan-leow
Country Marketing Manager
SAP
Sammar Ahmad Khalid Farooqi
VP of Strategy, Cloud Innovation & Business Development
Microsoft
Jamie Galviz
Vice President Enterprise Latinamerica
IBM
Heba Sayed
Marketing Leader
Mashreq Bank
George Claude Yaryura
CMO
Du
Dr Jassim Al Awadhi
Senior Director - Digital Transformation
InstaShop
Nikola Cabarkapa
CEO
Careem
Mohannad Baig
Associate Director of Social Media Community Management
SAP
Nadine Abou Khalil
Customer Experience MENA
Sprinklr
Vaishnav Bansal
Regional Vice President
WebEngage
Hetarth Ashokkumar Patel
Managing Director & VP Mena
Gargash Group
Saad Issam El Samadi
Head of Marketing Operations Financial Services, Real Estate, F&B and Group Brand
Gulf News
Jonathan Richards
Group Digital Strategy Director
Hospitality
Marvin Alballi
Author / Head of Division F&B
Realm Digital
Imtiyaz Mohamed
Head of Business Consulting
Realm Digital
Simon Bestbier
CEO
Standard Chartered Bank
Karim Ali
Head of Digital Marketing, Africa, Middle East Region & Pakistan
SellAnyCar.com
Anuvrat Gaurav
Regional Director
Dubai Department Economy & Tourism
Natalia Jaramillo
Lecturer
Unify Apps
Pavitar Singh
Co-Founder & CEO
Blueground
Yorgos Kleivokiotis
Chief Marketing & Client Experience Officer
AD Ports Group
Ali Alkhazali
Senior CX manager
Masdar City
Nermeen Negm
Head of Marketing & Communications
Dell Technologies
Hani Khalaf
CTO
Sitecore
Suliman Gaouda
Regional VP
DC Aviation Al-Futtaim
Nadia Gharaybeh
Marketing Manger
Nafsology Psychology Center
Nashwa Tantawy
Founder, Managing Director & Psychologist
Schneider Electric
Vibha Thusu
Head of Marketing & Communications
Tiktok
Nilay Gülseda Perini
Client Solutions Manager
Infosys
Manish Prajapati
Industry Principal, Digital Experience
Nafsology Psychology Center
Nashwa Tantawy
Founder, Managing Director & Psychologist
Schneider Electric
Vibha Thusu
Head of Marketing & Communications
Pixis
Neel Pandya
CEO
DAMAC Properties
Ram Jalan
Director Digital Transformation, Customer Journey Evolution, AI Innovations
Stake
Sarah Elizabeth Hewerdine
Head of Marketing
Tarabut Gateway
Sherif Amin
Senior UX Researcher
Optimizely
Jesper Kroer Broberg
VP of Growth Markets
Al Barakah Holding
Milica Smudja
Director of Marketing & Communications
Assembly Global
Faisal Ahmed Dean
CEO, MENA
CXKSA
Abdulaziz Alshamsan
Chief Executive Officer
De Beers Group
Cela Lukhele
Senior Manager (Principal) Digital Data Transformation, Group Exploration
Coca-Cola
Silke Bucker
Global Senior Director Coca-Cola Brand Strategy
LSEG (London Stock Exchange Group)
Nicola Catlin (Wylie)
Global Marketing Director, Workflows
Wafy
Saleh Lzeik
Head, Marcom Consulting
MonshaatSA
Saud (Abdulaziz) Alhussain
eCommerce Admin SS | Planning & Development
nothing
Odette Van Wyk
Commerce Marketing Specialist
Nejree
Arham Khan
Head of Growth
Wafy
Saleh Lzeik
Head, Marcom Consulting
Concar
Dr.Asaad Abu Zahra
Co-Founder
Confidential
EMAD AL FAYEZ
Director of Shared Services
Optimizely
Murad Imad Daniyel
Regional Director
Modern Electronics
Mostafa Khalifa
Head of Business
Memac Ogilvy
Hazem El Zayat
Chief Experience Officer
FP7 McCann
Mohammed Bahmishan
CEO & CCO
ToYou
Mustapha Zaatari
CBO | Chief Brand Officer
Seeff Properties
Ted Frazer
Head of Marketing
Medcare Hospitals & Medical Centres
Aaryan Kapur
Group Head of Digital Marketing
Zayed University
James Piecowye
Professor
Saudi Reasearch & Media Group
Katie Purcer Golding
CMO
Deloitte Digital
Hussein Dajani
CMO
Pragmattica Digital Consulting
Amanda Bester
Founder & MD
Rogerwilco
Charlie Stewart
Co-Founder & CEO
Hello Digital Media
Elizabeth Lee Ming
Fractional CMO / Marketing Consultant & Award-Winning Growth Marketer
Dentsu Creative
Emma Odendaal
Content Strategy Director
Rubicon
Kelly Scott
Group Head of Marketing & Communications
Peach Payments
Joshua Shimkin
Head of SME Growth & Marketing
Acmetek Global Solutions (USA)
Judy Gounden
Chief Marketing Officer
Innovation City of Cape Town
Sandra Buckingham
Head of Media & Marketing
Micampsbay Real Estate
Hassen Kajee
CEO
Platypus Digital
Stanley Edwards
Owner
Lucky Fox Digital Strategy
Sam Wilson-Späth
Digital Marketing Consultant
Vodacom
Alastair Adriaanse
Executive Head: Commercial Operations | Formerly Executive Head: RPA and Chatbot
Virgin Active
Ros Netto
Global Head of Loyalty
Kantar South Africa
Mark Molenaar
Director of Customer Experience
Accenture
Tebogo Legodi
Associate Director: Insurance and Asset Management Lead for Africa
Tiron Graphics
Tolga Goksin
Creative Director
Sprinklr
Vishal Krishnamurphy
Senior Manager - Solutions Advisory
Assembly Global
Ryan John Garner
Chief Activation Officer
Assembly Global
Kinloch Hamish Ramsay Magowan
Head of Marketing
PREVIOUS SPONSORS
LIMITED SEATS, REGISTER NOW!
*Please note that Pinnacle Middle East holds the right to reject registrations that do not meet the criteria for this event.
VIDEO TESTIMONIALS
SAP
IBM
Microsoft
Gulf News
BLOG POSTS
Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.
Financial Metrics to Measure ROI on CX Initiatives
Financial Metrics to Measure ROI on CX Initiatives By By Fred Beunink – Digital Customer Engagement Lead at MSD We are aware that technology is changing the way customers interact with brands, services or a company in general. As customers become more comfortable with using technology, their expectations increase, and they become
3 Key Foundations for Optimising Customer Engagement
3 Key Foundations for Optimising Customer Engagement By Mirriam Mathebula – Senior Segment Manager Youth Product Owner : Unlocked.me at Nedbank More and more customers expect companies to exceed their expectations and predict their next need. This can only be possible if companies know enough about their customers. How is
Adapting Digital Marketing Trends
Firdaus Shariff, VP – Global Marketing, Demand Programs & Engagement at SAP shares her expertise about Adapting Digital Marketing Trends. Today, consumers engage with brands through channels that did not exist a few years ago or at least were not relevant from a business perspective. Social media channels such as
IMAGE GALLERY
Pinnacle Middle East are B2B marketing specialists driving engagement through online and knowledge based platforms for clients within their conferences and activations. Pinnacle provides the marketing platforms for knowledge exchange and partnerships that helps shape the future of business.
Email: contact@pinnaclemiddleeast.com
CET LOCATIONS
EGYPT
KUWAIT
DUBAI
SOUTH AFRICA
SAUDI ARABIA
Personalization
is the Key to
Customer Engagement
Learn how companies can use Contextual messages to deliver a personalized customer experience.
Watch a short trailer of the speech by Jesper Broberg, VP of Business Development from Sitecore.
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