Christian Bennich, Sales Lead Engineer at Sitecore talks about From Product to Purpose; From Utility to Usefulness.
Companies that don’t have purpose ultimately fail. Some brands with prime consideration on product and price and not on purpose are no longer in the market.
If a brand wants to be in the Inner Circle, that brands needs to:
- Understand the consumers;
- Surprise and delight them; and
- Be useful and have a purpose.
In the years to come, price will no longer be the primary competitor but the customer experience.
