{"id":2979,"date":"2017-12-27T17:07:14","date_gmt":"2017-12-27T13:07:14","guid":{"rendered":"https:\/\/cetmiddleeast.com\/?p=2979"},"modified":"2017-12-27T17:09:09","modified_gmt":"2017-12-27T13:09:09","slug":"2979","status":"publish","type":"post","link":"http:\/\/cetworldseries.com\/saudiarabia\/2017\/12\/27\/2979\/","title":{"rendered":"Winning Hearts &#038; Minds in the B2B Customer Experience Design"},"content":{"rendered":"<p><iframe title=\"CET 12 - LINKVIVA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OpaYrHaVc7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\"><strong>Niousha Ehsan, CEO of LINKVIVA<\/strong> speaks about Winning Hearts &amp; Minds in the B2B Customer Experience Design.<\/p>\n<p class=\"p1\">More than winning, brands and service providers are encouraged to consider the paradigm of serving the hearts and minds of their customers by focusing mainly not on ROI but on ROE (Return On Experience).<\/p>\n<p class=\"p1\">Considering the buying process (Buy, Re-buy &amp; Refer), many times, companies focusing on ROI will get customers to Buy, but focusing on ROE will get customers to Refer. However, customer satisfaction is always subjective. The key question now becomes \u201cHow do you meet your customer\u2019s requirement?\u201d and \u201cHow do you measure success?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niousha Ehsan, CEO of LINKVIVA speaks about Winning Hearts &amp; Minds in the B2B Customer Experience Design. More than winning, brands and service providers are encouraged to consider the paradigm of serving the hearts and minds of their customers by focusing mainly not on ROI but on ROE (Return On Experience). Considering the buying process&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/posts\/2979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/comments?post=2979"}],"version-history":[{"count":2,"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/posts\/2979\/revisions"}],"predecessor-version":[{"id":2982,"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/posts\/2979\/revisions\/2982"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/media\/2980"}],"wp:attachment":[{"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/media?parent=2979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/categories?post=2979"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cetworldseries.com\/saudiarabia\/wp-json\/wp\/v2\/tags?post=2979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}