July 18, 2018
About CET Nigeria
This year the most successful real life case studies will be presented by the visionaries that were responsible for them. CET Nigeria will also be looking into the future, at the most cutting edge innovations and upcoming trends that will shape the future of the business customer relationship through the use of technology.

Covering everything from digital transformation, to omnichannel engagement and more, captivating presentations will provide actionable takeaways to enhance customer experience.


Meet digital, marketing, branding and heads of IT from more than 300 leading organisations of the region as emerging trends are predicted, best practices are explained and some of the biggest case studies are shared.

Industry News

Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.


Exclusive topic-focused half day event series for high level industry expert groups.

Customer demands are constantly evolving and will not slow down. To combat this, organisations have been managing digital transformation, seamless omnichannel experiences and embedding the Voice of the Customer into their operations. However, with technology breeding disruptive competitors and greater consumer standards, it is increasingly difficult to maintain pace with customers. This is all making operators connect with customers in new ways on new channels with new products.

The Edition
Thought Leaders
CET Speakers
Learn about the speakers of the CET Conference
Firdaus Shariff, VP Global Marketing – Demand Programs and Engagement at SAP. She is a member of the Global Experiential Marketing and Strategic Programs Leadership team. Firdaus has been with SAP since January 2011, and most recently held the joint roles of Head of Marketing for EMEA South and Marketing Director for MENA, where she...
Jaime Galviz, COO & CMO at Microsoft Middle East & Africa. Jaime took on the role as Chief Operating Officer and Chief Marketing Officer for Microsoft Middle East & Africa in February 2017. Prior this, he was heading the company’s Gulf region as Director of Business, Marketing & Operations. During his tenure in both roles,...
Joachim Wuilmet, Head of Customer Marketing and Communications at Nokia Networks. Joachim has 15 years of international experience in the telecommunication industry, covering management, business and technical aspects in communication networks. He joined Nokia in Finland in 2000 as a Customer Trainer for Messaging Platforms and has then held several sales and marketing management position spanning...
Rasool Hujair, CEO at Majid Al Futtaim Finance, the Financial Services arm of Majid Al Futtaim. Rasool has been the CEO of Majid Al Futtaim Finance since the company’s inception in 2007. Prior to that, Rasool worked with American Express holding several senior management roles across the Middle East, Europe and Africa, as well as...
Jose L Lopez-Villen, Director of Digital for Innovation and Strategic Partnerships at Du.
Niousha Ehsan, Chief Energy Officer at LINKVIVA. Niousha Ehsan is one of the Top 50 GCC Women Leaders and a highly effective CEO with 13+ years of experience in the Events, Activations & MICE industry. She was awarded twice as CEO of the year and elected as a Board Member of International Live Events Association...
Rajesh Sharma, Global Director Marketing at Schneider Electric.
Davide Guzzetti, Managing Director at Tinext. Davide is a digital technology consultant based in Dubai to manage Middle East operations of Tinext, a Swiss company that helps enterprises to embrace and implement transformational digital technologies. In his 10-years experience in the industry across Europe and Middle East, Davide consulted several Clients in different industries, including AlArabiya News...
Ali Avci, Managing Director for MENA at Insider. Ali started his career in Business Development at P&G where he gathered experience regarding Retail and Consumer Marketing. He joined Koc and worked on a Data Unification and Predictive Marketing project with bluechip Retail companies in Turkey. As the Regional Director in MENA, Ali is leading Insider’s...
Alex Perez-Fragero, Strategic Partnerships Director at what3words. Alex is managing the what3words launch across the GCC with partners in E-Commerce, Logistics, Travel & Mobility. Alex started his career in finance at Credit Suisse before moving into tech heading up business development across Africa within JUMIA Group and then going on to launch Stuart On-Demand Delivery...
Akshay Lamba, CIO at Deloitte.
Ed Tucker, Head of Product Innovation at ENTERTAINER. Ed joined the ENTERTAINER as Head of Product Innovation in 2015, where he leads a team of experts in delivering product and UX design and innovation across multiple mobile apps and websites. Over the past 12 years Ed has worked both in-house for Expedia and Zipcar, as...
Hamza Swaid, Strategy Consultant at Verint. Customer analytics, experience and business intelligence integration focus. Strong background in best practices for customer journey framework  infused with Verint CEO applications.
Ali Hosny, Head of CRM, Data and Analytics at Al Futtaim. Ali received his B.S. in Business from Alexandria University, Egypt. Following graduation, he had the opportunity to develop his international experience in Marketing across different industries, including Automotive, IT, and Retail. He gained working experience in various countries in the Middle East, USA, and Canada. Ali had a...
Erwin Bamps, CEO at Gulf Craft.
Varun Sharma, Head Marketplace at Souq.com.
Alexandra Deeva, Marketing Manager at ALS Logistic Solutions. Graduated from the Australian University in Dubai and holding 3 diplomas in Marketing and Advertising, Alexandra joined ALS in 2014 as a Marketing Manager successfully implementing strategic promotion and branding in the niche B2B market of Industrial Automation. Having more than 10 years of experience, Alexandra’s expertise is...
Varun Malhotra, Director – Process Improvement and Centre of Excellence at Gulf Marketing Group.
Muhammad Haris Aslam, COO & Co-Founder at Roumaan Internet Group.
Louise Doumet, Founder at Lebelik.
Dr. Gürdal Ertek, Associate Professor of Management at Abu Dhabi University (ADU). Dr. Gürdal Ertek has received his Ph.D. as a Fulbright Scholar from School of Industrial and Systems Engineering at Georgia Institute of Technology, Atlanta, GA, in 2001. Dr. Ertek has served in educational and research organizations in Turkey, USA, Singapore, Kuwait and UAE,...
Ranjit Mukherjee, VP Customer Analytics at Abu Dhabi Commercial Bank. Ranjit Mukherjee is an Economics post-graduate from India with experience in analytics from the best-in-class organizations spanning multiple domains including Retail and Consumer banking. He has an in depth knowledge of retail banking and has been working in the U.A.E. with Abu Dhabi Commercial Bank since...
Khaled Ismail, VP Communications at Tetra Pak.
Safdar Zaman, Head of IT Strategy and Governance at Nakheel. Safdar Zaman, a recognized ICT leader with more than 15 years’ experience in IT, , Process, Project Management, Big Data and IT Governance. Safdar Zaman is currently the Head of IT Strategy and Governance in Nakheel PJSC, a leader in developing iconic innovative landmark projects in...
Sivakumar Venkatraman, CIO at Dubai First. Sivakumar Venkatraman is the CIO of Dubai First, a subsidiary of FAB, and he brings in over 2 decades of IT experience in BFSI sector.  Prior to taking on this role, he was the CTO at MetLife India, responsible for South East Asia.  In his tenure of over 8...
Pradip Lal, Head of Marketing & eCommerce at Landmark Group. As a Marketing Enthusiast, Digital Transformer & Brand Builder, Pradip has been working with leading global brands, like adidas & Nestlé, across the globe for the last 20 years helping them define, understand & build on their digital footprints.  Constantly looking at how new & innovative technologies...
Christian Bennich, Lead Sales Engineer at Sitecore.
Adam Szucs, Sales Director for MEA at Emarsys. Adam has hands-on experience from last 6 years in top brands’ digital marketing challenges from the Middle East. By meeting with hundreds of CRM directors, CMOs and CEOs, by using his IT and Marketing background, and by having direct access to the leading B2C Marketing Cloud’s software...
Albert Dias, Co-founder & CTO at Musafir.com. Albert Dias is the Chief Technology Officer and one of the three founding members of Musafir.com. He has led the company’s e-commerce technology through ten years of growth, and oversees Musafir.com’s products, engineering and technology infrastructure. The company was recently recognized as the best online travel agency at...
Ulugbek Yuldashev, Founder and Chief Executive Officer at AWOK. Kyrgyz entrepreneur Ulugbek Yuldashev is the founder and chief executive officer of AWOK.com, which is, one of the leading online retail platforms in the UAE. He founded the online store in 2013, which commenced operations, by selling electronics and gadgets. The company has grown rapidly since...
Gail Livingstone, COO at Cobone.com. Gail Livingstone is a communications and marketing specialist, with retail and operational management experience across traditional and digital business models. As COO of one of the Middle East’s most visited English language websites, ExpatWoman.com, and the Middle East’s top website for daily deals, Cobone.com, Gail Livingstone is responsible for content, marketing,...
Dave Evans, VP of Social Strategy at Lithium. Dave is based in Austin, TX. He has worked in social technology consulting and development around the world and the author of best-selling “Social Media Marketing: An Hour a Day” and “Social Media Marketing: The Next Generation of Business Engagement.” Dave is a regular columnist for ClickZ, and...
CET Program
Learn about the sessions of the CET Conference
CET Middle East tackles them all with experts relaying brand strategies and actionable tactics that include: Big Data, Omni-Channel Marketing, Location-based Marketing, Customer Experience, POS System, In-Store/In-Venue, Digital Signage, Interactive Kiosks, Mobile Solutions, Gamification, Social Media/Digital Media
Designed For
A delegate audience exclusively for


General Managers, Managing Directors

Marketing Directors / Marketing Managers / Brand Managers

IT Directors / IT Managers

Chief Sales Officer, Sales Directors

Heads of Digital

Heads of Customer Insights, Customer Analytics

Eligible attendees for the complimentary conference pass from the following:


Retail Groups & Brands, FMCGs

Online eCommerce

Banks and Financial Institutions


Hospitality, F&B, Tourism, Travel


Health Care


Travel and Transportation – Airline, Shipping and Road Transport

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See the testimonials from previous events
Video Testimonials
See the video testimonials from previous events

Sponsor – SAP

Sponsor – Verint

Sponsor – Indivirtual

Sponsor – Clarabridge

Sponsor – Sitecore

Sponsor – ViaFone

Sponsor – Microsoft

Sponsor – Emarsys

Sponsor – SAP Hybris

Sponsor – AXS Tecom Group

Sponsor – Entersoft


Prime Minister’s Office UAE

Ministry of Finance

Gulf News

Johnson & Johnson

UAE Exchange

Emirates Airlines

Al Tayer Group

Western Union

Dubai Duty Free


Ajman Bank


Emirates NBD

Uber ME


Malls Association


Juma Al Majid


AW Rostamani



Govt Communication


Latest Posts & Blog
Your hub for all the latest news from the show, videos, blogs, industry updates, exhibitor and show press releases, as well as a series of interviews with people from various sectors of the industry.


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